Case Study of Nissans Cogent Co-Development

Case Study of Nissans Cogent Co-Development In early 1990s Nissan started its NX96 improvement initiative focusing on quality(Q), cost(C), delivery(D), development and management(M). Thus Nissan could measure QCD performance levels of components from supplier, then set and achieve improvement targets. But that was not the case in development assessment due to diverse range of challenges in terms of widely varying nature of suppliers products and technologies, resulting in poor overall performance and threat for their competitiveness. These deficiencies of development in NX96 initiative were considered and replaced with NEXT21 (Nissan Euro eXcellnce Towards 21st century) incorporating new approach to design and development (DD). Nissans requirement from its supplier base was about 75%. Though suppliers had world class quality levels with defect rate of less than 10ppm, in publics perception Nissan remained below its competitors even after surpassing them in quality data figures. With these feedbacks, Nissan focused on attractive quality apart from basic quality. In 1995 Nissan formulated COGENT, Co-development re-generation tool, an initiative developed with partnership between NETC (Nissan European Technology Centre), Cranfield University and 89 of its suppliers. COGENT has a Latin origin meaning, Drive Forward Together, and runs hand-in-hand with NEXT21 programme. The aim of COGENT was to improve overall performance of product; that is to get best quality at cheaper price with faster delivery. The fact that 80% of quality performance determined at development phase brings in significant overall benefit at production stage justifies the need to focus on component DD itself. The specific goal of COGENT was to bring DD activities of suppliers in close alignment with that of Nissan itself. The objective was primarily to develop better understanding and more effective relationship between Nissan and its suppliers by having open communication at early stages of product development and also to maintain the momentum. Part 2: Overview of theories involved Supply chain management is the integration of each element of supply, design, production, and distribution from extraction of raw material to end customer delivery. (Rudzki et al. 2006). Managing supplier relationships is the vital part of strategic supply management as market changes and trends makes external suppliers a critical part of a firms value chain (Trent 2007). Through a good relationship, supplier development activities by means of collaboration with suppliers in various forms of partnerships, enables to improve overall effectiveness and efficiency of the supply chain as a whole (Ford et al. 1998). One of the important steps in supplier development during Integrative Development stage is Supplier Integration in New Product development (NPD). Suppliers are integrated into buyers supply chain network by means of supplier involvement in DD of new products, processes, and services (Krause 1999 Module note page: 45, Refer appendix Fig. A for supplier development Model Step#10). Early supplier involvement(ESI) is the process of relying on suppliers, either physically or virtually, to provide support early on during strategic planning, demand and supply planning, continuous improvement projects, project planning and development of new technologies and products. ESI is often associated with new product development and the factors that drive include the need for continuous improvement, the need to develop new products, services, and processes quickly and also save cost by doing the design right at first time, thus achieving reduced cycle times of concept-to-customer (Trent 2007). Though there are various expenses involved in supplier relationship management, buyer companies reap the benefits such as achieving are lower production costs by means of right first time design, improved material flow through reduced inventory, and reduced administration costs by means of integrated information systems (Ford et al. 1998). Overall benefits to the buyer company are reduction in material cost, reduction in development and manufacturing cost, reduction in development cycle time, improvement in quality, functionality, features and technology. Table1 presents findings from the study that focused on how different organisations involve suppliers during product and process development and reveal that ESI deliver better performance results (Trent 2007).   Early Involvement Reduction in material costs 20% Reduction in development cycle time 20% Improvement in material quality 20% Reduction in development costs 20% Reduction in manufacturing costs 10% Improvement in product functionality, features, technology 20% Table1. Median Improvements from ESI (Trent 2007:227) . In general, long-term relationships result in improvements in: Supplier involvement focus and ownership of product focus on continuous improvement implementation method focus on quality teamwork on new product introduction shared vision alignment of people and systems clearly defined responsibility and accountability (Burnes and Dale 1998). Part 3: COGENT Implementation and Achievements MDs of some of Nissans supplier companies were invited to NETC to discuss about key points of co-development, what was required to be done for them to achieve world class levels of design by year 2000 and how they would implement changes. NETC and Cranfield University worked together intensively with Nissans first tier suppliers for the first year, trying to communicate the very essence of COGENT. But they realized that the message was not reaching the wide supplier base fast enough. Thus fast-track COGENT was initiated. Suppliers were invited for a day long intensive event to work through three specific workshops that takes through the core messages of COGENT. The fast track COGENT concentrated in three areas for aligning different aspects of co-development aligning perceptions, aligning processes, and aligning project targets and key milestones. The steps followed for each areas of alignment were same where do we want to be, where we are now, how to get there, and implement and monitor improvement plan. Suppliers were asked to consider their current perceptions of their relationship with Nissan, analyse their own existing development processes and their plans to meet NEXT21 targets. Also, they were asked to start thinking about where they want to be in terms of world class performance levels of development and were discussed in each session of fast track COGENT, ultimately leading to the very important question how to get there. This enabled Nissan and suppliers to identify possible improvement activities to strengthen their development capabilities and also to prioritize areas of improvement resulting in a clearly defined improvement plan. Again the suppliers were encouraged to further prioritize their specific improvement actions and to begin generating improvement action monitor sheet from their findings. On completion of fast track activity each supplier is clear with what is being expected of them with a set of mutually agreed action plans for DD improvement. Thus success of COGENT can be monitored against their action to assess suppliers development performance. COGENT was primarily designed to invest more time and resources in starting of development phase itself, thereby avoiding the concern of re-design after testing and verification of trial design parts and also improve lead time. This eliminates majority of waste throughout the whole development cycle and also total resources used are comparatively less. Those suppliers who took part in COGENT initiative displayed outstanding achievement levels in NEXT21 performance appraisal. The fig.1 projects the rate of improvement that suppliers might have achieved by year 1998 to about 1% if they had continued with NX96 and where as NEXT21 targeted at 5%. However, average figures achieved by suppliers who took part in COGENT achieved 11% improvement. Part 4: Conclusion Through the workshop, Cranfield University created an environment to ease effective communication and understanding between supplier and Nissan, and to have a better combined work relationship in order to identify what Nissan and supplier needs to do to stay competitive in the global market. The entire process is not just to find out areas of improvement for supplier, but also a mutually beneficial joint effort of development for future to bring performance improvements and continuous improvement thereafter, which will help eliminate wastes at every stage, from concept to successful delivery. COGENT has enabled Nissan identify what is required to be done to overcome the flaws, under shared basic understanding of challenges and problems they are likely to face during the process of product DD in order to bring about the most effective co-development relationship. The approach as a whole, has not only given a face-lift for measuring success in DD, but also gave an opportunity for Nissan to align its suppliers development processes alongside its own. COGENT has enable Nissan work more closely and effectively in their relationship with its suppliers throughout the whole DD phase. Nissan and its suppliers together are developing future products with attracted quality to satisfy their customer by driving forward together. As more and more suppliers are introduced to COGENT through fast track, the achievements continue to represent a significant step change in performance. By 2000, 90% of Nissan vehicle sold were built in Europe and this demonstrates Nissans vital European operation which was achieved as a result of COGENT initiative, aiding Nissan gain competitive advantage in the automotive market. Part 5: Theory linked to practice Key Learning points In an effective supply chain management suppliers and customers work together in a coordinated manner by sharing and communicating rapid flow of information. Suppliers and customers must have shared goals and vision, and also must participate together in DD of products/processes of the supply chain to achieve their shared goals. In context of Total Quality Management (TQM), benchmarking is essential for assessing current performance to identify possible improvements. Benchmarking is measuring where the company is positioned now and using that as a guideline identify where the company wants to be in future by setting performance goals in each areas of supply chain (Module Note, page 51-54). During the course of mutually benefiting bilateral relationship in supply chain, one of the important steps is ESI in DD, which has a major role in minimizing total cost. This basic understanding brings in the need of co-development, where suppliers are involved in early stages of new product DD and hence most buyer companies are making ESI one of their most important supply management strategies. Effective integration of suppliers into the supply chain will be a key factor for manufacturers in achieving improvements necessary to remain competitive and to improve supply chain as a whole. Part 6: Future trends Automotive manufacturers in general have their own strategy for bring out best quality and cheapest cars in short time to the competitive market. In case of Nissan, they have a pool of potentially capable suppliers who meet the production requirements in terms of quality and delivery with reasonably good cost factors and are driving for continuous improvement towards the achieving further set targets by Nissan. With COGENT initiative, Nissan has started the integrative development by involving its first-tier suppliers in their NPD activities and is essentially the success story behind success of its new products in recent few years. The future trend for Nissan would be to establish performance improvements in second-tier suppliers and also possibilities to establish improvements in third-tier suppliers and so on. These supplier development steps will definitely help Nissan achieve a globally aligned supplier network in future ahead. Part 7: List of References Anon. (1999) Nissans cogent: the co-development regeneration tool. [DVD] Burnes,B, Dale,B (1998) Working in partnership. Hampshire: Gower Publishing Limited Ford,D, Gadde,L, Hakansson,H, Lundgren,A, Snehota,I, Turnbull,P, Wilson,D (1998) Managing Business Relationships. West Sussex: John Wiley Sons Ltd Handfield, Robert B.; Ragatz, Gary L.; Petersen, Kenneth J.; Monczka, Robert M (1999) Involving Suppliers in New Product Development.. California Management Review 42 (Issue 1), 59-82 M25EKM Supply Chain Management Module Notes : Module Leader Phil Southey Rudzki,R.A.,Smock,D.A.,Katzorke,M and Stewar,S.Jr (2006) Straight to the Bottom Line-An Executives Roadmap to World Class Supply Management. Indiana: J.Ross Publishing Trent,R.J. (2007) Strategic Supply Management: Creating the Next Source of Competitive Advantage. Indiana: J.Ross Publishing Part 8: Appendix 1. Fig.A. Supplier Model (Krause 1999 Module note page: 45)

Blood Alcohol Content Essay

The thought of alcohol being involved in fatal crashes brings about an emotional response. Recently, there has been a movement based on emotion rather than logic to change a certain drinking and driving law. This involves lowering the Blood Alcohol Content (BAC) from 0. 10% to 0. 08% nationwide. However, this attention is misdirected. By looking at my personal experiences, statistics, and current laws, it is clear that there is no need for lowering the BAC. First off, I do not drink. Yet, I’ve had many experiences relating to drinking and driving through my friends. One thing I’ve noticed is that it is extremely hard for people to tell if they are legally drunk or not. Furthermore, I have never heard any of my friends say that they feel that they should drive home because they have only a . 09% BAC. The law has very little effect on how many drinks a person decides to consume. Therefore, lowering the legal drunk limit will not result in people acting more responsible. Supporters of lowering the BAC like Judith Lee Stone in her essay â€Å"YES! † think they are targeting the problem of drunken driving, but the real problem lies within the higher BACs. Ninety three percent of fatal accidents are 0. 10% BAC and above, and half of those ninety three percent have a BAC of 0. 20% and above. The average BAC for fatal accidents is at actually at 0. 17%. This seems like a more logical target for new laws then 0. 08%. Furthermore, Stone asks â€Å"Who would want their children in a car driven by someone who has consumed three, four, or even more beers in an hour† (Stone 46)? I couldn’t agree more. However, this common argument from the pro-0. 08% side is more like a parent responsibility question. They use this to manipulate our emotion by putting an innocent child in an improbable and unrelated situation. She also goes on to state, â€Å"A study at Boston University found that 500 to 600 fewer highway deaths would occur annually if all states adopted 0. 08%† (Stone 47). On the other hand, a similar study at University of North Carolina shows no significant change after their adoption of 0. 08%. Which study is correct? Most likely, both have some truthfulness. It could be either way depending on the state. The lowering of the Blood Alcohol Content percentage law is unnecessary and useless. Nevertheless, some states have already moved to the 0. 08%, and we hear the argument: â€Å"It makes no sense for a driver to be legally drunk in one state but not in another† (Stone 46). To that, I ask a couple questions of my own. Why can I carry a concealed gun in one state and not another? Why is it that I can drive a certain speed in one state, but a different speed in another? The response to those questions and Stone’s statement is all of the above are state laws. At this point, the federal government seems to get confused. In October 2000, congress passed a law that uses the states’ money against them. It asserts that if a state doesn’t lower its BAC percentage to 0. 08% by 2003, it will lose two percent of its highway money. States that don’t like the law will be forced to vote for it because they are desperate for highway construction money. Strings shouldn’t be attached to this money. What are lost in all of this are the current laws for drunk driving. Driving while impaired is already illegal whether the person tests 0. 04% or 0. 10%. Courts can use alcohol test of 0. 04% and higher as evidence of impairment. It’s at 0. 10% where a person is legally drunk and cannot legally operate a vehicle. Therefore, it’s not as if people who test 0. 08% are going unpunished like the other side would have you believe. In conclusion, anybody who picks out one particular aspect and says that it is not working hasn’t looked that the whole problem. The president for the Insurance Institute for Highway Safety, Brian O’ Neill, says that he’d rather see resources directed toward enforcing existing drunken driving laws. Hopefully, with more education, more awareness, and more enforcement we can successfully reduce drinking and driving fatalities. Bibliography Stone, Judith Lee. Yes!. Reading and Writing Short Arguments. Ed. William Vesterman. Mountain View, California: Mayfield Publishing Company, 2000. 46-47. Word Count: 702.

Swot Analysis Financial Analysis - 1388 Words

Financial Analysis According to INVESTOPEDIA the definition of the DuPont analysis is that â€Å"assets are measured at their gross book value rather than at net book value in order to produce a higher return on equity (ROE)† (INVESTOPEDIA, 2003, pg.1). The DuPont analysis breaks down the return on equity into three parts. These three parts include: operating efficiency which would be measured by profit margin, assets and there use of efficiency which is measured by total asset turnover, and financial leverage which can be measured by equity multiplier (INVESTOPEDIA, 2003). The basic formula to measure the return on equity would be profit margin (profit/sales) X turnover (sales/assets) X equity multiplier (assets/equity). In September 2015 Church Dwight had a return on equity of 20.16%. In June of 2015 Church Dwight had a return on equity of 19.99%, and in March of 2015 Church Dwight had a return on equity of 20.45% (YCharts, 2016). The growth potential of the company looks very promising ac cording to their return on equity percentages. RD Analysis â€Å"A company’s RD intensity is a principal means of gaining market share in a global completion† (Wheelen, Hoffman, Hunger, and Bamford, 2015, pg. 144). Due to the fact that Church Dwight are not as present in foreign countries as many other companies are, Church Dwight does not have the RD intensity as many other company’s they are competing against. With the majority of company sales concentrated in the United StatesShow MoreRelatedAnalysis And Evaluation Of The Business And Financial Performance Of An Organization1365 Words   |  6 Pagesinformation pack from OBU and in that they offered wide variety of topics to choose from evaluation and analysis of organisation to critical review of key factors affecting organisation or brands. 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Marketing - 644 Words

Marketing for Hospitality and Tourism Define your product: What are the goals amp; objectives of your product? Where are you now? What product or service are you marketing? Describe it in detail. Marketing Research What is the purpose of your product? What are some of its important features and benefits? Positioning? Is the product a new innovation or a modification of an established product? Development strategy options? What advantages does your product have over existing products? Is your product fulfilling a basic need or would you say you are trying to create a want for your product? Explain What stage of the product life cycle is your product? Will you offer any warranties with your product?†¦show more content†¦What market share are you trying to achieve? How will your product be positioned in relation to the competition? Why did you choose this positioning strategy? Price What are you going to charge for your product? Why? What are your pricing objectives? What consumer price sensitivity did you consider? What environmental factors did you consider? Types of pricing? Which one did you use? How did you decide on this price? What factors did you use? (wages, rent, cost of the product, shipping, overhead) What type of strategy are you going to use? Will your prices be based on recovering your costs or what the competition is doing? Will the price be negotiable? Will you offer any kinds of discounts to potential customers? Place How should this product be distributed? Describe your channel width amp; length Are you going to use intermediaries? What are they? At what specific stores should this product be sold? Any zoning and/or tax restrictions? Overhead for the building included in the price? Where will the supplies to produce the product come from? How will the product be transported to the sales outlet? Electronic commerce - will it work for you? Promotion What is the brand name of your product? 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Society In Harrison Bergeron, By Kurt Vonnegut Jr

In the reading â€Å"Harrison Bergeron† the author Kurt Vonnegut Jr demonstrates how the three main characters; George, Hazel and Harrison act in this new futuristic society. We get a small glimpse of what the year 2081 will most likely be made of. This will be ruled by the agents of the United States Handicapper General. The people will be force to be equal in every way; their appearance, their intelligence, their religion, etc. We get to see people who obey the laws as well as people who want to overthrow the government. In this futuristic society, intelligence plays a huge role as well since we witness how people with different levels are treated like George, Hazel and Harrison. The theme of this reading is that forced equality is dangerous†¦show more content†¦Yet it also demonstrates that he is following the handicap general rules because he doesn’t want to go back to the dark ages where everyone needed to compete and was better than one another one. As st ates in the reading, â€Å"If I tried to get away with it,† said George, â€Å"then other people’d get away with it-and pretty soon we’d be right back to the dark ages again, with everybody competing against everybody else. You wouldn’t like that would you?† (Vonnegut 2) This new futuristic society help us understand that unlike George, there are people who have lower intelligence levels. Vonnegut, explains to us that the character in this science fiction, Hazel is not to be worry about since she is quietly within the average level of intelligence. Meaning that her way of thinking is not necessary for her to wear a handicap radio. It is stated in the article â€Å"Only, if I was Handicapper General, you know what I would do?† said Hazel †¦. â€Å"If I was Diana Moon Glampers, said Hazel, I’d have chimes on Sunday-just chimes. Kind of in honor of religion.† (Vonnegut 2) This means that she is open to the ideas of this new society because she would like to be a handicapper general herself to also have better sounds playing in others mind. However, we still see an inference at times about her thinking in the government because she is not okayShow MoreRelatedEssay about Uniformity and Deformity in Harrison Bergeron946 Words   |  4 Pagesin Harrison Bergeron In this essay, I will attempt to explore what Kurt Vonnegut illustrated in his short story Harrison Bergeron--the fact that uniformity (of any kind) leads to the loss of individuality, and therefore to absolute deformity of humanness. The year was 2081, and everybody was finally equal, the story begins. They werent only equal before God and the law. They were equal in every which way. (Vonnegut 1968:7) In this haunting story, Vonnegut probablyRead MoreThe Lottery, And Kurt Vonnegut Jr.1203 Words   |  5 Pagesstory. 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He dies because he chooses not to conform to the rest of his oppressive society. His parents, George andRead MoreAnalysis Of Kurt Vonnegut s Harrison Bergeron 992 Words   |  4 Pageslive in Kurt Vonnegut’s story of â€Å"Harrison Bergeron† which is a Utopian society where everyone is equal mentally, socially, and physically? Would we need to interact or come together with others in society? #2 â€Å"Harrison Bergeron†, a short story written by Kurt Vonnegut Jr., Vonnegut makes it well-known to his readers how dangerous it can be to have total equality. Throughout the story, the author uses comedy, sarcasm, and tone. #3 In Kurt Vonnegut Jr.’s short story, â€Å"Harrison Bergeron†, the authorRead MoreAnalysis Of Kurt Vonnegut Jr. s Harrison Bergeron1500 Words   |  6 Pagesothers, as we make choices in an effort to satisfy others and ourselves. Kurt Vonnegut Jr.’s â€Å"Harrison Bergeron† offers a dark insight into an idealistic utopia, and the consequences of a ruthlessly equitable society. Although equality provides a beneficial component to a desirable society, forcing it upon society would ultimately be at the expense of individuality. Initially, Harrison Bergeron is physically constrained by society, however through his willful arrogance and determination to gain controlRead MoreAnalysis Of Kurt Vonnegut Jrs Harrison Bergeron1112 Words   |  5 Pagesshown through the idea of equality in Kurt Vonnegut Jr’s â€Å"Harrison Bergeron†. In this story the society is led to believe everyone is equal because of handicaps, but Harrison believes instead tha t the handicaps lead to unfair disadvantages. In â€Å"Harrison Bergeron†, through his use of epiphany and imagery Kurt Vonnegut Jr emphasizes the theme that both benefits and failures will result from a person’s physical and mental attributes. One way Kurt Vonnegut Jr emphasizes the concept that the mentalRead MoreThe Downfalls of Egalitarianism and Television964 Words   |  4 Pageswas forced to be equal? Kurt Vonnegut envisioned the fatal outcome in his masterpiece, â€Å"Harrison Bergeron.† The story illustrates â€Å"what would happen if a government or some other power takes this notion serious† (Mowery). The protagonist, Harrison, who is arrest for â€Å"exuberant individuality,† escapes from prison and goes on national television station to declare himself emperor, only later to be killed by the handicap general Diane Moon. In â€Å"Harrison Bergeron,† Kurt Vonnegut satirizes the movementRead MoreAnalysis Of Kurt Vonnegut s Harrison Bergeron 1322 Words   |  6 PagesImagine a futuristic society where everything and everyone is equal. You’re smart and are given handicaps to be like the dumb. Are you athletic and fast? Not anymore. The government gives you weights to weigh you down. The most beautiful people are given masks so they don’t stand out. This is life in Kurt Vonnegut, Jr.’s short story â€Å"Harrison Bergeron.† Harrison, a brilliant and strong 14 year old boy, decides he doesn’t want to follow the government s rules anymore. He sets out to overthrow theRead MoreThe Downfalls of Egalitarianism and Television989 Words   |  4 Pageseveryone was forced to be equal? Kurt Vonnegut envisioned this in his masterpiece, â€Å"Harrison Bergeron.† The story is about â€Å"what would happen if a government or some other power takes this notion serious† (Mowery). The protagonist, Harrison, who is arrest for â€Å"exuberant individuality,† escapes from prison and goes on a national television station to declare himself emperor, only later to be killed by the handicap general Diane Moon. In â€Å"Harrison Bergeron,† Kurt Vonnegut satirizes the movement towardRead MoreAnimal Farm and Harrison Bergeron Essay1373 Words   |  6 Pagesï » ¿The Completely Equal Societies; Proving They do not Work Many societies strive to make every person as equal as possible to the next, believing that this makes everything fair for everyone. In all truth though, society cannot function in this way; no matter what, there will always be someone or some group that has more power than everyone else. Equality should only concern the important issues, such as equal rights for all races and each gender. Both the novel Animal Farm by George Orwell and the

Effects of Dota Free Essays

Computer Game Addiction â€Å"Responsible gaming is an attitude we need if we are engage into Computer Game. Developing this attitude is not a personal choice alone, it requires the participation of society (parents, school, game developer and government). â€Å" As a computer game user,player and fan, it has led me to study the effects of playing computer games such as DOTA, KHAN, and other highly innovative and competitively graphical games. We will write a custom essay sample on Effects of Dota or any similar topic only for you Order Now The purpose of the study was to establish an understanding of to what extent is the effect of playing online games, network games and other types to the studies of the students in the university where I graduated. While it was difficult to set a parameter of classifying games according to types and quality since I and my friend believed that the characteristics of the games have something to do with the addiction of students to playing, we thought that it would be safe to just assume games as if have the same characteristics even though these games are under of different types and of the different level of complex graphical presentation, level of real-time experiences, the plot of story it is trying to project and a lot more qualities. Thus, if we quantify the effects then assumption holds that each game that we have studied has a relatively the same impact to students considering its character/quality. However, the extent of its impact is relatively different when we talk about the degree of variation to students experiences towards gaming. This shows therefore that in studying game addiction, it requires a rigid classification and parameter identification to clearly qualify and quantify the impact of this activity to the life of students and Human in general. I encountered several unique experiences when we did the study, and it has given me knowledge on the magnitude of effects whether it is health, study, social, and family and even money issues. One of result says that female players is exactly the same compared to male players when it comes the time of engagement to games. This means that women has started playing games as early as 4 years old as the time of engagement of men revealed, and they women also spent closely 5 to 8 hrs on the average everyday just like men does. † The proceeding discussion will talk about the games, the different types of game and the hundreds available game in the market. Posted on Tuesday, 17. 02. 09 @ 10:55 PM How to cite Effects of Dota, Essay examples

The Influences of Susan Tedeschi free essay sample

Susan Tedeschi, an American blues/rock singer and self-taught guitarist, has received five Grammy nominations. She has six albums to her credit. Three of them, Back to the River (2008), Hope and Desire (2005), and Wait for Me (2002) reached #1 on Billboards Blues Albums chart. Her music draws from a variety of influences including her upbringing, religion, other musicians, marriage, motherhood, and more. She was born in Boston and grew up in nearby Norwell, Massachusetts. Her musical development began at a very young age. Hearing her dads Mississippi John Hurt and Lightnin Hopkins albums led to a five-year-old Susans debut as a singer. At six, she was an understudy for Broadway musicals. Throughout her childhood, she performed at Baptist and Methodist churches in her area. She was raised Catholic, but was drawn to the musical style of the Baptist church because, to her, it seemed to be less repressed and more like a celebration of God. She began singing in bands at the age of 13 and put together her own band, the Smokin Section, for the first time when she was 18. Tedeschi earned a degree in music composition and performance from the Berklee College of Music. According to her official Facebook page, Tedeschis influences are: Mahalia Jackson, Aretha Franklin, Bonnie Raitt, Janis Joplin, Buddy Guy, Jimi Hendrix, Charlie Parker, Stevie Ray Vaughn, Magic Sam, Big Mama Thornton, and Bob Dylan. Buddy Guy is, perhaps, the one who had the greatest personal influence on this self-taught guitarist as his advice led to her typically being the only person on guitar during her live performances. I used to have a lead guitarist in my band, and, when he left, Buddy Guy said to me, You dont need to hire anybody to play guitar for you,' she once said. In addition, her vocals have been compared to Joplin, Raitt, and Etta James. Said the author of one music blog, With her strong blues foundation and pliable, slightly raspy croon, Susan Tedeschi is always going to be compared to Bonnie Raitt. (http://www.somethingelsereviews.com/2008/10/quickies-susan-tedeschi-kj-denhert-al.html) Magic Sam, Freddie King, and Johnny Guitar Watson are all said to have been ke y influences in Tedeschis style of guitar playing. Tedeschis 1998 album Just Wont Burn provides several strong examples of her many varied influences. The title track was inspired by the passing of someone close to her. Found Someone New was written on the piano and inspired by John Lennon. The third verse of You Need to Be with Me gets its third verse from a poem by Emily Dickinson. Tedeschi described the soulful song It Hurt So Bad as something Etta James or Otis Redding might have done. Her version of Angel from Montgomery by John Prine was a near delve into country. Written in open D tuning, Looking for Answers was infused with gospel elements. One of her strengths is being able to draw from various singers and genres and create a sound reminiscent of its inspiration but still all its own. Indeed, her biography on JamBase says of her, Shes won a large and loyal audience for her ability to craft elements of classic blues, rock, RB, folk, and gospel into a distinctively individual style that honors rootsy musical traditions without being subservient to them. This is exemplified in her album Hope and Desire. In it, she covers songs by Bob Dylan, the Rolling Stones, Aretha Franklin, Ray Charles, Fontella Bass, Otis Redding, and Donny Hathaway. Though the songs all belong to somebody else, so to speak, she puts her own unique spin on all of them. Tedeschi explained her reasoning behind this album by saying, I love to do my own material and create new stuff, but at the same time, theres so many great songs out there. What I was really going for was to make a great soul record, and these songs all have soul, in one way or another. They all had different things about them that really stood out for me, and they were all songs that havent necessarily been heard by a lot of people. Her most recent album, Back to the River, shows another side of her music. Regarding it, Tedeschi said, I think its a pivotal record for me—I like this one a lot. I think its really emotional, but its not really a blues record. The blues is still in there, but theres a lot of other stuff, too. I definitely put a lot into this one and worked really hard to put a lot of ideas across. This work is, perhaps, her most personal because her becoming a mother led to more thoughtful, introspective lyrics, which take a humanistic view of a variety of sociopolitical issues. (http://www.susantedeschi.com/bio.aspx) These songs are about real life issues that have been on my mind. I dont think its my job to impose my opinion on people, but I do think its my responsibility to write songs that reflect the times and how I feel about them. Becoming a parent makes you start to think on a different scale, and it made me realize that you can write more than love songs. Even if a song cant change the world, you can still capture a little tiny bit of truth and deliver it to the people, explained Tedeschi. Songs on this album include 700 Houses which deals with the devastation caused by natural disasters like Hurricane Katrina and True which is about the universal truths and how ones actions can affect the world. Furthermore, the title song was written about her Jacksonville home along the St. Johns River. Another song that reflects how personal this album was for Tedeschi is Butterfly which she wrote along with her husband, Derek Trucks. In addition, he played slide guitar on four of the albums songs, and the two have performed together numerous times throughout both of their careers.I think this quote from Tedeschi gives a very good idea of her outlook on making music: I think its important to keep learning and trying new things, no matter how old you are or how many records youve done. A lot of times people will find something that works for them and just stick with that. But you have to keep an open mind and stay open to new situations. Sources http://www.billboard.com/artist/susan-tedeschi/discography/albums/260938#/artist/susan-tedeschi/chart-history/260938?f=308=Albums http://www.billboard.com/artist/susan-tedeschi/discography/albums/260938#/artist/susan-tedeschi/discography/albums/260938 http://www.sing365.com/music/lyric.nsf/Susan-Tedeschi-Biography/B5E8669962819DFB4825698A0027939C http://www.2upbeatmag.com/MUSIC-PROFILE/music_profile_susan-tedeschi.html http://www.artistopia.com/susan-tedeschi http://blues.about.com/od/artistprofi3/p/SusanTedeschi.htm http://www.elmoremagazine.com/issues/2008/08/influences.html http://www.facebook.com/susantedeschi?v=info=ts http://www.jambase.com/Artists/3774/Susan-Tedeschi/Bio http://www.susantedeschi.com/bio.aspx